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AEE 404
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Business Plans
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Syllabus
Course Syllabus & Calendar (as of
9/18/2007)
Fall 2007
THE
WORLD OF INTERNATIONAL AGRIBUSINESS
AgEc 411
Credits: 1
Meeting Time: Monday
2:30 - 4:20 pm (PT)
3:30 - 5:20 pm (MT)
Meeting Places:
Moscow campus -Ag Sci Room 104 –
the studio classroom
Twin Falls – UI on CSI campus
Idaho Falls – Idaho Falls Center for Higher Education
Course Website URL: http://courses.ag.uidaho.edu/aers/agecon411
Course description: In an informal seminar-type
format, the course draws on the experience and wisdom of
practitioners of international business engaged in various aspects
and fields of agriculture.
This accelerated course
will hold class meetings once per week for two hours during the
first 9 weeks of the semester, i.e., August 20 through October 15,
2007. The class participants located off the Moscow campus,
e.g., Twin Falls and Idaho Falls, will participate in the
presentations/discussions, in real time, via compressed video or by
delayed viewing of a DVD. The presentations/discussions will
originate primarily at the Moscow site but some presentations could
originate from the other sites as well. Each session will provide
opportunities for interchange between students and presenters.
Students on campus will have additional opportunities for contact
with presenters immediately following the class while sharing
complementary ethnic cuisine of the day and soft drinks. Attendance
in the second hour discussions is compulsory for the on-campus
students. Since off-campus students do not have the opportunity to
continue with a second hour of discussion with the presenters, their
attendance and participation will be evaluated on the basis of
participation in the first hour of class and by their summary/review
comments and evaluations submitted by email after each class
meeting.
Course objectives:
To examine the international roles of selected regional and
U.S.-based corporations and government agencies engaged in
agribusiness.
To develop an understanding of current management
practices and issues; and the problems facing executives engaged in
overseas ventures.
To develop an appreciation for the importance of
cross-cultural factors in international agribusiness.
To expand student awareness of career opportunities
in international agribusiness.
To gain practical experience in researching and
writing a business plan for an international agribusiness.
Course requirements:
A grade in the class will be determined by performance on the
following:
Class attendance and participation 70%
Business Plan 30%
Class attendance and participation: It is essential
that students attend each seminar and participate to the maximum
extent possible. Each student must submit a short summary/review and
evaluation of each class meeting within 48 hours of the
presentation/discussion sent via email to the instructor. The
summary/review and evaluation must mention the name of the
presenter, his/her organization’s name, and a very brief
summary/review of the content of the presentation. If no
summary/review is submitted then full credit for the session will
not be awarded. Excused absences may be permitted with prior
approval of the instructor. A DVD of each class will be available
for students to view (at AERS office on Moscow and UI TF R&E Center
in Twin Falls). The summary/review must be submitted even with an
excused absence.
Business Plan: The international agribusiness plan
assignment is an individual project exercise, unless Dr. Haggerty
can be persuaded otherwise. The business plan must be international
and agricultural in scope. The business plan should be approximately
16 pages double spaced, include the required sections and cover, as
appropriate, the business plan elements outlined below. The business
plan can be shorter but most likely will be longer. The length of
the final business plan should be whatever is necessary to
adequately meet the need and purpose of the hypothetical
agribusiness. Other elements for the business plan are possible but
must be approved by Dr. Haggerty. The students are expected to
submit several drafts (i.e., at least three (3) drafts) of the
business plan to Dr. Haggerty for feedback before final submission.
The draft business plan may be submitted for feedback as many times
as needed before the final submission. The business plan should be
submitted in electronic form.
The first draft of the Business Plan is due no later
than Monday September 17, 2007 but may be submitted
earlier. The final Business Plan is due at the close
of business on Monday October 29, 2007 but may be submitted earlier.
Sample business plans will be made available for
viewing on the class website, as well as several other sources which
can provide guidance on writing a business plan. Each student
business plan will be made available for viewing by all class
participants on the class website.
Business Plan Required Sections:
1. Executive Summary
Mission Statement
2. Management
3. Product or Service
4. Marketing
5. Operations
6. Financial Data
Balance Sheets, 3 yearsIncome Statements, 3 years
Cash Flow Statements, 3 years
Business Plan Elements: Include but are not
limited to:
Global marketing
Consumer behavior
The political and economic environment
The social and cultural environment
Risk Management
Political Risk
Price Risk
Foreign Exchange Risk
International transportation and packaging
Terms of trade – division of costs and responsibilities between
trading partners
Methods of payment
Import/export documentation
Customs regulations
Pricing
Export contract
Negotiations
Future issues: e.g., E-commerce
Sample business plan formats and plans will be provided on the class
website.
References and reading materials (illustrative):
There is no text required for this course. The following
publications may be useful for constructing your business plan.
Other references will be brought to your attention during the
semester. See Dr. Haggerty about checking out these materials.
Taking Your Business
Global: Your small business guide to successful international trade
(1997), James Wilfong and Toni Seger;
Put Your Best Foot Forward
– Mexico/Canada: A fearless guide to international communication and
behavior/NAFTA (1995), Mary Murray Bosrock; Put Your
Best Foot Forward – Asia: A fearless guide to international
communication and behavior (1997), Mary Murray Bosrock;
The Lexus and
the Olive Tree: Understanding globalization (2000), Thomas L.
Friedman; A Future
Perfect: The challenge and hidden promise of globalization
(2000), John Micklethwait and Adrian Wooldridge;
International Trade in
Agricultural Products (2001), Michael R. Reed.
Kiss, Bow, or Shake Hands:
How to do business in sixty countries (1994), Morrison, Conaway,
and Borden; Business
Plans Made Easy: It’s not as hard as you think! (2002), Mark
Hendricks and John Riddle.
Instructor: Dr. Bob Haggerty
Director, CALS International Programs
Office: Ag Sci Rm 40E
Phone: 208-885-6681 (office)
Email: haggerty@uidaho.edu
Office Hours: By appointment, but “walk-ins” are possible
Class Meetings Schedule ( Subject
to change – see updates on the class website):
Aug 20 Bob Haggerty - Course overview and rules of
operation, business plan
overview
Aug 27 Bob Haggerty –Business plan fundamentals and intro to
intercultural
communications
Sep 3 No Class Meeting – Labor Day Holiday
Sept 10 Armando Orellana – Director of Idaho Mexico Trade Office,
Guadalajara, Jalisco, Mexico; agribusinessdevelopment for Mexico
Sep 17 Richard Bowman, President, RuMeth International. –
Carbon
emission offsets in global livestock industry
First Draft of Business Plan Due at 5:00 pm PT
Sep 24 Peter Gilmartin, Commercial Creamery - Int’l agribusiness
operations in the dairy products industry
Oct 1 Jeff Bragg, Potandon Produce, LLC – Ag marketing/agribusiness
in a
global
setting: potatoes, onions
2nd
draft B-Plan due
Oct 8 Steve Vernon,
V.P. Research, J.R. Simplot Co. – Agribusiness experiences
in
Korea and east Asia
3rd
Draft B-Plan due
Oct 15 To be
determined
4th
draft B-Plan due
Oct 29
Final Business Plan due at
5:00 pm PT
Acknowledgement: Some costs of offering this
course have been underwritten, in part, by the Ole Swenson – Katsi
Toyoda International Agribusiness Visiting Scholar Endowment. The
late Ole Swenson of Genesee, Idaho and the late Katsi Toyoda, of
Tokyo, Japan were active business partners in the dry pea and lentil
business in the early 1980s. Together they established an endowment
in CALS to support a visiting scholar in international agribusiness
in the Department of Agricultural Economics and Rural Sociology.
With the approval of Mrs. Kay Swenson, Mrs. Carol Toyoda, and Mr.
Harold Blaine some proceeds from the endowment have been used in the
spirit of the Ole’s and Katsi’s visions to offer this course in
international agribusiness. Donations to the endowment are welcome
at anytime and are tax deductible to the full extent of the law.
Please consider giving generously and often! |
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